Creating a consumer-led campaign focusing on the usage of the product, we derived the campaign narrative of - 3 Drops of Transformation. Dynamic visuals unveil the science, efficacy, and luscious texture of the serum, culminating in a captivating glow. Seamlessly blending transitional frames to create a slow-sensorial library of assets, encouraging the audience to try now & add to cart to experience that Illuminating glow.